Tuesday, December 18, 2007

Tide® and Taye Diggs Welcome New Orleans Families Home for the Holiday

Mrs. Clarica Hampton, Taye Diggs, Denise Bennett

Yesterday, ten families returned to their rebuilt homes in New Orlean's St. Bernard Parish. Over the past few months, Tide in partnership with the St. Bernard Project (a grassroots, nonprofit rebuild organization) rebuilt ten home for these families as part of its commitment to helping families affected by Hurricane Katrina.

The families were welcomed with a festive caroling celebration led by actor Taye Diggs. Diggs was joined in caroling by New Orleans' Vero Gospel Choir, Grammy award winning soul singer Irma Thomas, BET's "Sunday Best(TM)" winner Crystal Aikin, and St. Bernard Parish families, neighbors and friends. In the spirit of the season, the community of St. Bernard Parish gathered at one of the newly rebuilt Tide homes to admire the beauty of the holiday lights, sip hot cocoa and sing holiday classics including: "Jingle Bells" and most appropriately "I'll be Home for Christmas." The ten families also received brand new energy-efficient, front-loading Affinity(TM) washers and dryers donated by Frigidaire(R), a Winn-Dixie gift certificate and a one year supply of Tide detergent.

"Yesterday, I spent time visiting a number of families in New Orleans. They told me that this is the first time in two years that they will be able to enjoy the holidays in their own homes. I feel privileged to have had the opportunity to help Tide support such a worthwhile cause," said Diggs. "I encourage everyone to join them in doing everything possible to
continue to help this city."

To help families affected by Hurrican Katrina visit www.TideLoadsofHope.com

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