Music channel, MTV and oil giant, Shell, have partnered to showcase African music. According to Mr Jandre Louw, Marketing Manager of MTV Networks Africa, the MTV Making the Video with Shell initiative has been created to boost Africa's contemporary music industry. Providing the best platform to inspire, encourage and promote filmmakers and artists through creative and technical training workshops, an acquisition of new knowledge and ideas to make their productions more professional for a real visibility on the international scene.
World renowned US video music director Rachel Watanabe-Batton was in Accra to shoot a video for Ghanaian hip-life sensation, Tinny as part of the MTV Making the Video with Shell campaign. Gabonese hip-hop duo Movaizhaleine got to unwrap an early Christmas present when they took delivery of their brand new music video for ‘Nous’ on December 21st. MTV Making the Video with Shell initiative enabled Movaizhaleine to have their music video shot free of charge by legendary Chilean music video director JG Biggs, with a cameo appearance by French-Cameroonian star Pit Baccardi.
The campaign brings together directors from Africa and renowned international directors to work side-by-side through music video workshops and video shoots featuring local and international artists. The project has visited South Africa, Gabon, Kenya and Nigeria.
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